At Morph Management Group Inc, interactive promotion is our specialty. We know how important it is to measure the impact of our campaigns and deliver superior ROI to those we serve. These are some of the metrics we use:
- Customer Satisfaction: This is an incredibly important but often neglected measurable. Elicit feedback from your customers to gauge engagement, and pay close attention to acquisition rates during and after your promotion. Satisfaction is the main contributor to long-term loyalty.
- Sales Volume: To accurately assess improvements in sales volume, we at Morph Management Group Inc assert that you must know what your numbers were before the promotion. With that information, there are numerous formulas you can use to evaluate sales growth.
- Achievement of Goals: Review the goals you set prior to your campaign. Consider those you achieved, and how far they were exceeded. Also take a look at those you didn’t reach, and determine why you fell short as well as what you could have done differently.
- Profits: Profit is not as straightforward as you may think. In fact, some promotions may yield high sales but low profits. That’s why it’s so important to measure it. For a campaign to be truly successful, incremental sales should increase, and the price of earning $1 in increased sales should not exceed that dollar.
Our team members at Morph Management Group Inc urge you to analyze the impact of your promotions in each of these areas.